Litelab ("Litelab," "we," "us" or "our") is an indie mobile game developer. This Privacy Policy explains what happens to data when you visit litelab.app or any page on its subdomains (the "Site").
1. What We Collect
We keep simple visit statistics, such as how often a page is opened and which buttons are pressed. These are totals, not records about you.
More details
- Visit statistics: page views, button presses and how a page is used, such as scrolling and time on the page. We count them per day and per page, together with the country and the type of device.
- Links: if you follow one of our links, we note which link it was, such as the name of a campaign.
- Counting visitors: to count visitors without cookies, we combine your IP address and browser details with a random key that changes every day, and keep only the one-way code that results. Each day's key and codes are deleted after that day, so we cannot recognize you on a later day.
- What we do not collect: your name, email address, phone number, device identifiers, precise location or payment details. We do not store your IP address, set no cookies of our own and keep nothing in your browser's storage.
2. Meta Pixel
Our game pages load the Meta Pixel, a script from Meta Platforms, Inc., so we can measure how our ads on Facebook and Instagram perform. Meta processes this data under its own Privacy Policy.
More details
- Events: the Pixel tells Meta when a page is viewed and when a button such as Install is pressed.
- Data Meta receives: the Pixel sets cookies and sends Meta technical data such as your IP address, browser type and the page address. If you are logged in to Facebook or Instagram, Meta may link this data to your account.
- From our servers: we also send the same events to Meta directly from our servers, with your IP address, browser type, the page address and Meta's cookie values, so they still reach Meta when the Pixel cannot load.
- What we receive back: totals only, such as how many people visited after seeing an ad. Meta does not give us data that identifies you.
- Opting out: you can turn off ads based on activity from other websites in your Facebook or Instagram ad settings, or block third-party cookies in your browser.
Meta's Privacy Policy is at facebook.com/privacy/policy.
3. Hosting and Security
The Site is hosted by Cloudflare, Inc., which processes technical request data to deliver the pages and protect them from attacks.
More details
Every request to a website includes technical data such as your IP address, browser type and the time of the request. Cloudflare processes this data to deliver the Site and to block abuse. We have turned off request logging for the Site, so we do not keep this data ourselves.
Cloudflare's Privacy Policy is at cloudflare.com/privacypolicy.
5. How Long We Keep Data
We keep visit statistics only as long as we need them. Because they are totals, they contain no personal data.
More details
One-way visitor codes and the day's key are deleted after one day. Emails you send us are kept only as long as we need them to answer you. Data that Meta and Cloudflare process is kept under their own policies.
6. Children
The Site is not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has sent us personal information, email us and we will delete it.
7. Your Rights and Data Deletion
Depending on where you live, you may have the right to know what data we hold about you, to have it corrected or deleted, and to opt out of sharing. We do not treat you differently for using these rights.
- Data we hold: none that identifies you, so there is nothing we can look up or delete. To have us confirm this, email hello@litelab.app with the subject "Data deletion". We answer within 30 days.
- Data held by Meta: in Facebook or Instagram, open Settings, then Accounts Center, then Your information and permissions, then Your activity off Meta technologies. There you can clear past activity and turn off future activity.
8. Changes to This Policy
If we change this policy, we update the date at the top of this page. The version on this page is the one that applies.
9. Contact
Questions about this policy go to hello@litelab.app.